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Made by Grizzly

Senior Strategist

Strategy – San Diego, California
Department Strategy
Employment Type Full-Time
Minimum Experience Experienced

Position Summary: 

The Senior Strategist is a key contributor to the success and experience of client relationships, as well as the development of strategic insights and ideas that solve Grizzly’s client challenges. Through in-depth research and discovery, s/he builds the strategic framework to guide each client towards brand/product innovation. Working cross-departmentally with project teams, the Senior Strategist ensures the project stays on-strategy and solves our client’s core business challenges. Ultimately, this individual serves as a trusted advisor to clients and a secret weapon for the agency.  

The Senior Strategist has three areas of responsibility (specific duties of each are explained below)

Planning, Analyzing, Evaluating

  • Develop workable budgets, work plans and realistic timetables.

  • Collaborates with the Account Supervisor or Manager, Client Services, on preparation of marketing recommendations, strategies and actions for the client.

  • Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: media output, creative output, research reports and client data.

  • Defining project scope, estimate and writing proposals, works with project manager in the creation of project specifications and time plans.

  • Understand business objectives, challenges and opportunities of target and industry

  • Understands and can analyze a client’s personas, marketing positions, and consumer journeys.

  • Responsible for developing project vision, structure, and strategy while providing leadership, accountability, and mentorship to project team.

  • Develop in collaboration with the agency team, innovative and/or differentiating ideas, products and services. 

Team Leading, Coordinating, Managing

  • Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives

  • Generate and drive insight for internal and client audiences around media, brands, consumers, and experiences

  • Represent the agency at conferences, events and symposiums

  • Provide market research, analyzes and insights into latest industry trends

  • Position Impact with key industry influencers and thought leaders

  • Lead and manage new business presentations as assigned

  • Maintain, grow and develop existing client accounts.

  • Monitoring and enforcing strategic program risk and constraints (schedule / scope / resources)

  • Champion internal systems for higher productivity working

Strategic Project Management

  • Manage assigned agency strategy efforts and projects, involved with projects from start to finish, ensuring successful project completion against deadlines.

  • Product manage long term properties including: positioning development, marketing plans, manufacturing or development needs, timeline and roadmap planning, stats analysis and reporting

  • Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives

  • Generate and drive insight for internal and client audiences around media, brands, consumers, and experiences

  • Design, execute and manage research

  • Manage measurement, analytics, data gathering, and reporting for clients’ and agency

  • Provide strategic branding thought leadership and expertise to expand business relationships

  • Oversee development of marketing plans and creative briefs

  • Developing and implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams

  • Work with all departments to develop integrated solutions and expand the services Impact provides to clients

  • Actively participates in client presentations

  • Help lead research initiatives and manage outside consultants

 

Qualifications:

  • MBA preferred, or Masters in Marketing, commensurate experience with a BS will be considered.

  • Interest in and aptitude for creative business and marketing solutions

  • Minimum of five years experience brand/marketing/communications strategy experience in integrated, brand and digital communications.

  • Highly motivated, with a proven track record of building clients and expansion of client accounts

  • Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners

  • Demonstrate strong interpersonal, verbal and written communication skills

  • Excellent presentation skills that encompass clear, compelling communications

  • Ability to manage multiple business initiatives in an entrepreneurial environment

  • Expert knowledge of all functional agency departments, capabilities and service areas

  • Deep understanding of a wide range of industries, markets and brands, and what it takes to stand out and service them

  • Exceptional communication and presentation skills

  • Flexibility with schedule to meet client commitments, traveling as required.

  • Great project management abilities

  • Self-motivated and willing to expand knowledge

  • Ability to self-manage while managing assigned teams and projects.

 

Work Requirements:

  • Must be based in San Diego.

  • Flexibility with schedule to meet client commitments.

  • Domestic and international travel may be required.


Disclaimer:

The above job description is meant to describe the general nature and level of work being performed. It is not an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. 

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. 

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.

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  • Location
    San Diego, California
  • Department
    Strategy
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
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