Senior Strategist

Strategy · San Diego, California
Department Strategy
Employment Type Full-Time
Minimum Experience Experienced

Senior Strategist

Reports To: Greg Gibson, CCO

The Senior Strategist is a key contributor to the success and experience of client relationships, as well as the development of strategic insights and ideas that solve Grizzly’s client challenges. Through in-depth research and discovery, s/he builds the strategic framework to guide each client towards brand/product innovation. Working cross-departmentally with project teams, the Senior Strategist ensures the project stays on-strategy and solves our client’s core business challenges. Ultimately, this individual serves as a trusted advisor to clients and a secret weapon for the agency. The Senior Strategist has three primary areas of responsibility:


  • Contribute to the development of budgets, work plans, and timelines
  • Collaborate with Producers and Creative leads on planning and recommendations for clients
  • Oversee and/or contribute to the development of project plans and creative briefs
  • Review, analyze, and evaluate the following, relative to the client’s needs and objectives: brand strategy, media output, creative output, research reports and client data
  • Define project scope, estimate and writing proposals, works with producer in the creation of project specifications and time plans
  • Develop project vision, plan, and strategy while providing leadership, accountability, and mentorship to project team
  • Understand business objectives, challenges, and opportunities of target and industry
  • Understand and analyze brand personas, position, and consumer journeys
  • Design, Lead, and execute consumer, competitor, and market research efforts during new business initiatives and project discovery phases
  • Evaluate client opportunities based on brand discovery and research and present clear paths for brand action


  • Synthesize consumer, competitor, and cultural research to discover unique insights and opportunities for clients
  • Define fundamental strategy and positioning for clients, building on client vision and Grizzly research to create/transform belief-driven brands that act with bravery and create belonging
  • Develop integrated marketing strategies and communications plans to meet and exceed the client’s marketing and business objectives
  • Contribute and provide research, analysis, and insights into latest cultural & industry trends
  • Maintain, grow and develop existing client accounts, fostering trust with clients and creating opportunity for the agency
  • Develop in collaboration with the agency team, innovative and/or differentiating ideas, products, and services.
  • Position agency’s strategic services with clarity and develop unique/repeatable strategic processes
  • Contribute to agency marketing and culture efforts



  • Lead and manage new business and client presentations as assigned
  • Manage assigned agency strategy efforts and projects, involved with projects from start to finish, ensuring successful project completion against deadlines
  • Work with all departments to develop integrated solutions and expand the services Impact provides to clients
  • Manage long term properties including: positioning development, marketing plans, timeline, and roadmap planning
  • Manage measurement, analytics, data gathering, and reporting for clients’ and agency
  • Develop and implement new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams
  • Represent the agency at conferences, events, and symposiums
  • Help lead research initiatives and manage outside consultants
  • Connect with and follow key industry influencers, talent, and thought leaders
  • Provide strategic branding thought leadership and expertise to expand business relationships
  • Monitoring and enforcing strategic program risk and constraints (schedule / scope / resources)
  • Champion internal systems to improve project delivery and efficiency



  • MBA preferred, or Masters in Marketing, commensurate experience with a BS or BA will be considered
  • Interest in and aptitude for creative business and marketing solutions
  • Minimum of five years experience brand/marketing/communications strategy experience in integrated, brand and digital communications
  • Highly motivated, with a proven track record of building clients and expansion of client accounts
  • Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners
  • Demonstrate strong interpersonal, verbal, and written communication skills
  • Excellent presentation skills that encompass clear, compelling communications
  • Ability to manage multiple business initiatives in an entrepreneurial environment
  • Expert knowledge of all functional agency departments, capabilities, and service areas
  • Deep understanding of a wide range of industries, markets and brands, and what it takes to stand out and service them
  • Exceptional communication and presentation skills
  • Flexibility with schedule to meet client commitments, traveling as required
  • Great project management abilities
  • Self-motivated and willing to expand knowledge
  • Ability to self-manage while managing assigned teams and projects



Flexibility with schedule to meet client commitments.

Domestic and international travel may be required.



The above job description is meant to describe the general nature and level of work being performed. It is not an exhaustive list of all responsibilities, duties, and skills required for the position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis. 

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  • Location
    San Diego, California
  • Department
  • Employment Type
  • Minimum Experience